For over 2 years Mirada Violeta has been providing clients with lash extensions and semi permanent brow make-up (PMU) services in Phoenix, Arizona. In 2023, Mirada Violeta and I met to discuss the preparation for a 2024 launch of their exclusive 22-piece lash collection.
Project Overview
• Build a B2C e-commerce platform to showcase 24 products, 6 scheduling services and enhance online presence and sales.
• Landing page would be tailored for beauty enthusiasts and lash lovers to showcase this new lash collection.
• Website will capture the essence of Mirada Violeta's branding, aspirations, and Spanish speaking audience.
Key Features
Scheduling system, instant messaging, product information, and a streamlined shopping experience.
Design Elements
Guided by their signature purple hue and accompanied by bold typography, the website’s design exudes beauty and professionalism, creating a seamless online experience.
Research & Planning
• Analyzed target audience needs
• Competitive Analysis
• Defined user personas and key functionalities required
• Planning of product descriptions
• Collection of images and services
• Keyword research and on-page SEO planning.
Tools
GoDaddy.com
Adobe Stock (Images)
