Corazón Arizona represents a diverse collective of individuals and institutions, spanning various faith traditions, beliefs, genders, and ethnic backgrounds. With the mission of fostering community empowerment, creating a space where all Arizonans and people can thrive in abundance and dignity.
When I became part of the organization's team in the fall of 2020 as their Digital Marketing Organizer, I came in developing a brand from the ground up to lead add guide all the creative, digital and print needs the organization would need.
Branding Guide
Work
In my role I leveraged digital tools and strategies to advance our mission and mobilize our community and effect positive change within our community. My responsibilities included:
Digital Campaign Development: During campaign seasons I collaborated closely with the organizing team to plan, create, and execute impactful digital campaigns that aligned and uplifted the initiatives and goals that in tangent was being moved on the field.
Social Media Management: With our audience and campaigns in mind I managed and curated educational content and resources for our social media platforms, that engaging our audience, and increasing our online presence. This included coordinating social media calendars, and monitoring and reporting analytics to track performance.
Advocacy and Grassroots Mobilization: Utilized digital platforms to drive advocacy efforts, rallying supporters and mobilizing them to take action on key issues that were in tangent with our organizing team. Built and nurtured relationships with volunteers and activists.
Partnership Collaborations: Collaborated with state and national partner organizations to amplify our reach and impact through joint digital campaigns and initiatives.
Online Community Building: Though our "Con Corazon" Facebook lives, we established and nurtured an online community of supporters, fostering discussions, addressing concerns, and ensuring a positive and engaged community atmosphere.
Data Analysis: On a monthly basis assessed the impact of our digital initiatives, analyzing data and metrics to refine strategies and optimize campaign performance.
Training and Workshops: Though national cohort teams I attended and conducted training sessions to other digital and communications leads on digital tools and best design practices, empowering them to be effective advocates.
Technology Integration: Stayed current with digital trends and emerging technologies, identifying opportunities for innovation and improved digital engagement. This included management of any digital tool we used as an organizations.
National Support
As part of the Faith in Action (FiA) federation, I had the privilege of receiving personalized one-on-one guidance and year-round training opportunities, both in virtual and in-person formats. Our network also connected us with esteemed national partner organizations such as Re:Power and Family Values @ Work. Some of the training sessions I participated in included, but were not limited to:
Digital Safety & Security
Digital Campaign Planning
Digital Goal Setting
End of Year Digital Fundraising
Communications Plan
Digital Tracking and Data
Email Writing
Email List Building
Audience
Bilingual Latinx Women, aged 25-44, who are active in their faith and committed to social justice causes. This demographic actively seeks to support and elevate causes they are passionate about while also seeking out local opportunities and resources.
Tone
Welcoming, inclusive, passionate, fun, modern, and trustworthy, empathy and compassion, demonstrating an understanding of the challenges faced by these communities.
Presentations
Campaign Sub Branding
